FLORIDA’S SUNNY DERMATOLOGICAL GROWTH
From November 2023 to November 2024, search volume performance for dermatology providers in Florida outpaced the rest of the nation by 74%.
Within Florida, Charlotte, Indian River, and Saint Lucie counties have seen the strongest dermatology search volume growth. Here’s how the top five counties grew in dermatology search volume YoY compared to the rest of the state:
- Charlotte: +430%
- Indian River: +312%
- Saint Lucie: +203%
- Volusia: +188%
- Brevard: +174%
Did you know?
Patient demand for dermatology is especially high in Broward and Miami counties, providing an exciting opportunity for providers. In fact, Broward county has 30% and Miami county has 20% of the top 10 zip codes with unmet demand* for dermatology providers in Florida.
*Zocdoc uses a proprietary method to calculate unmet demand, comparing the ratio of searches (demand) to near-term bookable providers (supply) in a given geographic area.
WHO IS LOOKING FOR DERMATOLOGY PROVIDERS IN FLORIDA?
Any time we see trends like this at Zocdoc, we dig in deeper. Get to know your patient base, both current and potential. We’ve got all the insights into the types of Zocdoc patients booking in dermatology in Florida — including how and why they’re so valuable to providers.
NEW …
88 percent of dermatology bookings in Florida are new patient bookings. These patients are extremely valuable since the data also shows new patients want to become loyal, long-term patients. Bringing in new patients who return again and again drives the greatest revenue.
INSURED …
85 percent — an overwhelming majority of Florida dermatology bookings on Zocdoc — are made with commercial insurance.
TECH-SAVVY …
Dermatology patients want a tech-savvy booking experience and the ability to book 24/7. Half of dermatology patients booked between 5 p.m. and 9 a.m. when the office is typically closed. In short, they’re relying on technology to book rather than picking up the phone and leaving a message at the provider’s office.
AND LOOKING TO BE LOYAL
Over 80% of Zocdoc patients rebook with the same provider when rebooking in the same specialty. Mobile bookers are also highly loyal; 62% of dermatology patients who initially booked on mobile rebooked via mobile device.
Dermatology patients are loyal regardless of gender; 62% of patients who rebook with the same provider are male and 38% are female. This is important since loyal patients generate the highest lifetime value, driving the most revenue.
Florida presents a hot opportunity for healthcare professionals, especially in dermatology. Reach out to our enterprise sales representatives today to learn more about how you can capitalize on Florida’s high patient demand for dermatology. You can also request a custom search and booking analysis.