Today Zocdoc got a face lift – our first major redesign since we started eight years ago.
Our new branding challenges the conventions of healthcare, just like we’ve always done, with a bright, optimistic yellow and a dynamic logo that evokes an always-changing patient face. It’s a far cry from our first logo that cost just $80.
What’s not so different is the ethos behind our brand. In fact, it’s exactly the same. Our mission is to give power to the patient. To make healthcare less hard.
We’ve got a good start on our goal. We’ve cut the wait time to see a doctor from nearly three weeks to less than 24 hours. Deciphered who’s in-network and out with more accuracy than insurers themselves. Helped patients book with more than 50 specialist types. And made online check-in forms standard and shareable (95% of our providers use them).
But we’ve got more to do.
You see, people aren’t just patients when they’re in the exam room wearing a paper gown. They are patients before, when they are looking for a doctor, deciphering insurance benefits, and guessing at the cost of an office visit. They are patients after, when they are sorting through claims, filling prescriptions, and logging their FSA benefits.
We want to be there to help patients all along that path.
This week, I’m marking my 100th day as CEO of Zocdoc, but of course I’ve been here since the very beginning as founder. Over the years, I’ve held just about every role in the company. As a medical doctor myself, I suppose I was our first focus group. I coded the first version of our doctor dashboard, and took flowers to our earliest patients to apologize if Zocdoc didn’t work as it should have. I’ve, at times, overseen marketing, operations, product and more.
I understand intimately how each piece of the business works in service of our mission and know that our future is brighter than ever. Today, we have a strong national presence and are deepening our penetration in markets across the country through growing partnerships with top independent practitioners and forward-thinking health systems.
We’ve built up our team around our most important priorities, doubling our executive team in the past year, including important hires in engineering, marketing, business development and operations.
Today’s rebrand is another page we’re turning in our growth story.
Together, we’ll continue to simplify the healthcare experience, to remove the inconvenience and complication, to lessen the frustration, so that patients can concentrate on what happens inside the exam room and avoid all of the obstacles on the way there.
Simply put, we’ll keep building the better healthcare experience that patients want and deserve.
By Oliver Kharraz